Neuroscientists discover MMORPG players identify avatars with themselves

Duh .. any WOWer casual or hardcore could have told you that. Does it really take a Ph.D in neuroscience to know all this? Shoot this is common knowledge.When I say I in WOW i mean I the toon name but when I talk with people i know in RL of course the I means the real me behind the computer. BUT interesting to know that nongamers need hard facts to prove what every gamer already knows.

http://www.geek.com/articles/games/neuroscientists-discover-mmorpg-players-identify-avatars-with-themselves-2009119/